MW&CO

MW&Co represents French excellence through its made-in-France design, machining, and assembly.

Two years of research and development were necessary to develop the first ASSET model.
After the first sketches were drawn, a feasibility study was conducted. In the meantime, the best partners in the hexagon were identified and selected. Then came the prototyping stage - many tests were performed in the workshop, such as 3D printing and working on the turning machine. The culmination of this long process involves the finalization of realistic 3D and a successful production launch.

Highlighted by the « damper » system, the sports DNA of the model is highly noticeable. Following the wrist’s motion, the system activates itself naturally when necessary, and the compression of the springs can then be experienced, visible thanks to each lug’s sapphire ring. Machining the lug’s circular sapphire ring is rather challenging, involving unique craftsmanship which requires 4h30 of hand finish per sapphire ring.

Thanks to the ASSET’s unique case architecture and the 100% in house assembly, MW&Co offers bespoke customization possibilities. Color scheme, finishings, coatings, leathers, and even stitchings can be personalized, creating completely unique, one-of-a-kind timepieces. Their friend and ambassador Jim Pla, French racing driver, was involved in the creation of his own unique piece. He rocks his bespoke model as he zooms across the finish line; on his wrist the most distinct piece on the race track.