AWAKE

Founded in 2019 by French entrepreneur Lilian Thibault, Awake Watches is an independent Parisian brand that has quickly distinguished itself through a radical commitment to sustainable luxury and cross-cultural artistry. The brand's mission is elegantly simple: to "reveal the beauty of the world through the object that symbolises time."

Awake embodies a unique fusion of French creative vision, Swiss mechanical excellence, and Vietnamese ancestral craftsmanship. This trinity of expertise results in timepieces that are both environmentally conscious and artistically exceptional, offering métiers d'art quality at remarkably accessible price points.

Vietnamese Lacquerwork: Partnering with master artisans in Hanoi, each dial requires approximately 15 hours of meticulous handcraft. For example, the Sơn Mài collection features mother-of-pearl fragments set into traditional lacquer—a contemporary interpretation of Japanese raden technique—creating iridescent, ever-changing surfaces.

Swiss Precision: Powered by La Joux-Perret automatic movements delivering 68 hours of power reserve, each watch achieves reliable, high-performance mechanics.

French Artistry: Straps are crafted by Maison Jean Rousseau in Paris, while the entire creative direction remains firmly rooted in French design sensibility.