MASSENA LAB

Massena LAB: Where Horological Passion Meets Modern Craftsmanship

Founded in 2018 by industry veteran William Massena, Massena LAB represents a new paradigm in independent watchmaking. Massena, whose storied career spans managing the iconic TimeZone forum, serving as COO of Antiquorum auction house, and running vintage watch boutiques in New York and Miami, channels decades of collector expertise into every timepiece that bears his name.

Rather than following traditional brand conventions, Massena LAB operates as a true "horological laboratory"—a concept studio dedicated to creating exceptional limited-edition watches through collaborations with Switzerland's finest independent manufacturers. This unique approach has produced critically acclaimed partnerships with Habring², Unimatic, H. Moser & Cie, and rising star Raúl Pagès, whose proprietary M660 movement powers the sold-out Magraph collection.

What distinguishes Massena LAB is its unwavering commitment to the culture of collecting. Each release—whether a reimagined 1940s sector dial or a technically sophisticated monopusher chronograph—is intentionally limited, meticulously detailed, and designed for collectors who've graduated from mainstream luxury and seek something genuinely uncommon. The watches speak a language of refined proportions, historical reverence, and modern execution that resonates with those who recognize true craftsmanship.