SINGER REIMAGINED
From iconic automotive design to iconic watch design. Singer Reimagined was created in 2017 to explore the world of high watchmaking.
Their predecessor, Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911.
“The process of reimagining is central to Singer’s philosophy”
As they, at Singer, love the icons of automotive design, so too are they fascinated by the golden era of analogue mechanical watch design. Their fascination is driven by a passion for the classic sport watches of the 1960s and 1970s, a love for the engineering complexity of the automatic chronograph, and an authentic connection between automotive and horological worlds.
Their lofty objective is to distil, enhance, and recombine the strands of greatness that mark out a design icon.
Singer Reimagined Track 1 SKLT Edition
