SINGER REIMAGINED
Some brands borrow from motorsport. Singer Reimagined was born inside it. Established in Geneva in 2017 by Rob Dickinson—founder of the acclaimed Singer Vehicle Design—and co-founder Marco Borraccino, the house set out with a single, uncompromising mission: to apply the same Relentless Pursuit of Excellence that redefined the air-cooled Porsche 911 to the world of high watchmaking. The result is not a merchandise line for car enthusiasts, but a legitimate independent manufacture with its own design language, its own mechanical solutions, and a fiercely disciplined output of roughly 200 pieces per year.
The DNA: Reimagined, Restored, Reborn
Singer operates on three principles. Reimagine the rules: the Track 1 Chronograph placed elapsed hours, minutes, and seconds at the dial’s center via the AgenGraphe calibre, eliminating sub-dials entirely. Restore the icons: the Heritage Collection rescues untouched NOS Valjoux 72 and 236 movements, disassembles them, and elevates them with hand-finished bridges and glass-box casebacks that reveal the calibre as architecture. Reject the obvious: the manufacture bends conventions rather than chasing trends, because everything is important.
An Evolving Vision
That same spirit of mechanical audacity now runs through an expanding family of complications. The Heritage line applies Singer’s restoration philosophy to horological history: original NOS Valjoux 72 and Valjoux 236 movements—preserved untouched for decades—are completely disassembled, hand-finished with frosted bridges and polished anglage, and reborn in contemporary cases with signature glass-box casebacks that turn the calibre into a visible mechanical landscape.
Beyond chronographs, Singer Reimagined has continued to broaden its collection. The Caballero introduced a time-only proposition powered by a proprietary four-barrel calibre delivering six days of power reserve. The DualTrack brought a sophisticated dual-time GMT into the fold with the same exceptional autonomy. And the Divetrack achieved a world-first: a mechanical diving chronograph with a 24-hour central elapsed-time display, effectively reimagining the dive computer as a purely mechanical instrument.
