Fam al Hut
Fam al Hut was born with a singular mission—to convey a message.
In ancient Chinese xinxue (⼼学, the philosophy of Mind), it is believed that "The Grand Illusion manifests through the mind".
When the ancients gazed at the moon, they envisioned Chang’e and her celestial palace, composing poetry imbued with boundless imagination. It is this very power of thought that has enabled us today to land our spacecraft on the moon.
This is what Fam al Hut seeks to express:
“Every great invention, every masterpiece of art, and every profound philosophy all originate from thought, which is also our slogan—All that exists was once imagined. We hope that our ideas will continue to inspire the designers of humanity’s destiny, using the imagination to guide us toward a brighter and more extraordinary future.”
Many friends would ask: Why Fam al Hut?
A human lifetime is but a fleeting moment in the grand scheme of the cosmos.
What is eternity then?
They would say, stars are the closest entities to eternity. Also, the independent watchmaking industry, much like this star, stands as a solitary yet brilliant presence.
When rewind time back to the year 750 AD, marking the dawn of the Islamic Golden Age. This era saw remarkable advancements in economy and culture, fostering significant progress in astronomy. While observing the southern sky, ancient Arab astronomers discovered a solitary yet brilliant star, which almost consumed all the surrounding starlight. They named it اﻟﺤﻮت ﻓﻢ (Fam al Hut), meaning "Mouth of the Whale." Over time, this term traveled to Europe, evolving into what is now known as Fomalhaut.
It is for this reason that they chose Fam al Hut as the name of their brand.
In ancient China, this star bore a name imbued with battlefield romance―北落师⻔(Bei Luo Shi Men), meaning "standing alone outside the camp gate, guarding the peace of the region".
