Louis Erard x Alain Silberstein - Smile-Day Blue & Régulateur Tourbillon Blue

In the world of fine watchmaking, collaborations are often expected. But when Louis Erard joins forces with the legendary Alain Silberstein, the result is anything but ordinary. We are thrilled to introduce the next chapter of this storied alliance: the launch of the Louis Erard Hall of Fame collection, with two spectacular new models—the Smile-Day Blue and the Régulateur Tourbillon Blue.

As Manuel Emch, the driving force behind Louis Erard, puts it: “Our collaborations with Alain Silberstein are never ordinary. They are stories to be worn on the wrist, where every detail matters. The Hall of Fame offers them a lasting setting, a space where these creations span the years and continue to surprise.”

Smile-Day Blue: Living the Day with Emotion

The Smile-Day Blue is a masterclass in functional whimsy. At its heart lies a complication that only Silberstein could conceive. At 6 o’clock, a day disc reveals a smiley face that reflects the mood of the week: black from Monday to Friday, turning a joyful red on the weekend, with the smile growing as the days progress. It is a visual reminder that time is not just measured, but experienced.

Beneath this playful exterior lies the rigorous architecture of a Swiss automatic movement (Sellita SW220-1). The hypnotic blue sunray dial serves as the perfect backdrop for Silberstein’s signature visual language:

  • Red triangular hour hand

  • White arrow-shaped minute hand

  • Yellow serpentine seconds hand

These simple shapes and primary colors ensure immediate legibility and a striking aesthetic. Housed in a robust 40mm micro-blasted titanium case, the Smile-Day Blue is finished with a signature red lacquered crown and secured by an ultra-comfortable heathered blue nylon strap with a velcro closure—offering a perfect fit without the bulk of a traditional buckle.

Régulateur Tourbillon Blue: At the Heart of Time

For those who demand technical mastery alongside artistic expression, the Régulateur Tourbillon Blue represents the pinnacle of the collaboration. This timepiece is a feat of engineering, housing a tourbillon regulator movement developed exclusively for Louis Erard by the visionary watchmaker Olivier Mory in La Chaux-de-Fonds.

Visible through a cut-out at 6 o’clock, the tourbillon cage performs its hypnotic dance, completing a full rotation every 60 seconds. This complex mechanism is framed by a classic regulator layout: the hours are displayed in a sub-dial at 12 o’clock, while the central hand tracks the minutes. The yellow serpentine second hand traces a fluid path over the tourbillon, maintaining the visual codes of its Smile-Day sibling.

The 40mm micro-blasted titanium case offers a lightweight, ergonomic feel on the wrist. Like its counterpart, it features the same vibrant blue sunray dial, the iconic red/white/yellow handset, and the innovative Velcro strap system for unmatched comfort.

A New Home for Legends: The Hall of Fame

The Hall of Fame is more than a new collection; it is a revolutionary ecosystem designed to balance rarity with permanence. It creates a curated space where select collaborations—like those with Alain Silberstein—are enshrined not as fleeting limited editions, but as enduring pillars of the brand’s identity.


Technical Specifications

Smile Day Blue

Movement

  • Calibre: Sellita SW220-1 automatic

  • Dimensions: 25.60 mm diameter × 5.05 mm height (11½''')

  • Jewels: 26

  • Frequency: 28,800 A/H (4 Hz)

  • Grade: Élaboré grade, meticulously decorated

  • Rotor: Special openworked oscillating weight with black lacquered Louis Erard symbol

  • Power reserve: Approx. 38 hours

  • Functions: Day/date at 6 o'clock

Functions

  • HMS (hours, minutes, seconds)

  • Mood of the day/date

  • 3 central hands

Case

  • Materials: Microblasted grade 2 titanium and polished grade 5 titanium

  • Dimensions: 40 mm diameter × 11.8 mm thickness

  • Lug width: 22 mm

  • Lug-to-lug: 47 mm

  • Construction: 2 pieces

  • Crystal: Sapphire with anti-reflective treatment on both sides

  • Caseback: Transparent, movement visible

  • Water resistance: 10 bars (100 m / 330 ft)

  • Crown: Alain Silberstein red lacquered signature with Louis Erard symbol

  • Engraving: "Louis Erard x Alain Silberstein"

Dial

  • Base: Blue sunray with white transfers

  • Day disc: Signature Alain Silberstein "smiledays" and date at 6 o'clock

Flange

  • White silver opaline with blue and red indexes, grey transfers

Hands

  • Alain Silberstein signature hands:

    • Hour: Red lacquered

    • Minute: White lacquered

    • Second: Yellow lacquered

Strap

  • Material: Heathered blue nylon with microblasted grade 2 titanium

  • Fastener: Hook-and-loop system for quick adjustment

  • Spring bars: Functional catch for quick strap changes

  • Dimensions: 22.70 mm width × 225 mm length

  • Wrist circumference: 140–200 mm

Price: HKD 40,000

Tourbillon Régulateur Blue

Movement

  • Calibre: BCP T02 tourbillon régulateur mechanical hand-wound

  • Dimensions: 31.80 mm diameter × 6.50 mm height

  • Jewels: 19

  • Frequency: 21,600 VpH (3 Hz)

  • Decoration: Circular on the movement

  • Power reserve: Approx. 100 hours

  • Tourbillon: Cage makes complete rotation every 60 seconds

Functions

  • Tourbillon HMS

  • Hour hand: Counter at 12 o'clock

  • Minute hand: Central

  • Seconds hand: Counter at 6 o'clock

Case

  • Materials: Microblasted grade 2 titanium and polished grade 5 titanium

  • Dimensions: 40 mm diameter × 11.80 mm thickness

  • Lug width: 22 mm

  • Lug-to-lug: 47 mm

  • Construction: 2 pieces

  • Crystal: Sapphire with anti-reflective treatment on both sides

  • Caseback: Transparent, movement visible

  • Water resistance: 10 bars (100 m / 330 ft)

  • Crown: Alain Silberstein red lacquered signature with Louis Erard symbol

  • Engraving: "LE x AS"

Dial

  • Base: Blue sunray with white transfers

  • Counter at 12 o'clock: Grey and red transfers

  • Cut out at 6 o'clock: To see the tourbillon

Flange

  • White silver opaline with blue and red indexes, grey transfers

Hands

  • Alain Silberstein signature hands:

    • Hour: Red lacquered

    • Minute: White lacquered

    • Second: Yellow lacquered

Strap

  • Material: Heathered blue nylon with microblasted grade 2 titanium

  • Fastener: Hook-and-loop system for quick adjustment

  • Spring bars: Functional catch for quick strap changes

  • Dimensions: 22.70 mm width × 225 mm length

  • Wrist circumference: 140–200 mm

Price: HKD 159,000

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