Louis Erard - 2340
“It was time to design an integrated bracelet. Two years of development brought us here: tapered architecture in two titanium and steel materials and two contrasting finishes, brushed and polished… With a refined case and a deeply textured dial, this is the blueprint of our sports identity.”
— Manuel Emch
From now on, Louis Erard has two faces: Noirmont and 2340. 2340 is Louis Erard’s take into the world of sporty-chic.
The Bracelet: A statement of intent
The 2340 bracelet is a bold move: a custom-designed, fully integrated tapered five -link bracelet, built to stand out, designed to last. It comprises 92 components: 46 links and interlinks, 2 end links, 32 pins and 12 screws. The structure is as technical as it is aesthetic. The outer links crafted in brushed titanium contrast with polished steel center links. A deliberate play on textures and materials that adds depth and refinement. Each link is hand-beveled after assembly, a meticulous, high-precision operation typical of in haute horlogerie. The bracelet is fastened by means a spring-loaded butterfly clasp, fully concealed when worn, seamless in both form and function.
The Dial: Three versions, Two designs, One standard
Each design uses a different stamping technique to bring texture and depth to the surface. A mint green lacquered dial with an oblong-stamped pattern inspired by capsules. A fun nod to the color and the logo at 6 o’clock. The slate blue & deep blue dials use a lined stamped texture. The linear pattern echoes the bracelet, visually tying the design together. All dials include floating diamond-cut hour-markers for added depth. The baton-type hands are brushed and polished for legibility and light play. A railway track surrounds the dial, with the Louis Erard name subtly integrated into the design.
Inside: A new movement
Inside the 2340 is a Sellita SW300-1, a slim, Swiss-made automatic movement just 3.6 mm thick. It’s the first time this caliber has been used in the Louis Erard collection.
It contains a custom, black-lacquered rotor, signed Louis Erard and uniquely decorated.
Technical Specification
Movement: Automatic, Sellita SW300-1 calibre, 3 hands, 11½’’’, Ø25.60 mm, height: 3.60 mm, 25 jewels, 28,800 VpH (4Hz), élaboré grade movement, special openworked oscillating weight with black lacquered Louis Erard symbol, approx. 56 hours of power reserve (typical performance).
Functions: HMS - Central hour, minute and second hands.
Case: Satin-finished titanium and polished stainless steel, Ø40 mm, lug to lug: 41.50 mm, thickness: 8.95 mm, 3 pieces, sapphire crystal with anti-reflective treatment on both sides, closed caseback, water resistant up to a pressure of 5 bars (50 m/165 ft).
Dial: Slate blue, Mint, or Blue lacquered dial with a horizontal wave pattern. White transferred railway track, satin-finished plate at 3 o’clock engraved with the “LE” logo, and rhodium-plated, diamond-cut indexes enhanced with SLN-C1 blue-luminous coating.
Hands: Rhodium-plated hands, satin-finished top surfaces, diamond-cut edges, SLN C1 blue emission
Bracelet: Satin-finished titanium and polished stainless steel, butterfly folding clasp with spring-blade mechanism, Torx screws at bracelet attachment.
Dimensions: width 28/20 mm, length 220 mm.
Price: HKD $29,000